Created at 09/08/2020 16:58
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Branding identity design book colors palette

  • #3996b5
  • #6dcce8
  • #1a546d
  • #8c6474
  • #aabcc2
  • #514435
The palette consists of Light colors. Accent colors #6dcce8 and #514435. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #514435 (darkest) to #AABCC2 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1A546D, #3996B5, #514435, #6DCCE8, #8C6474, #AABCC2

Palette Branding identity design book colors palette has combination of 6 codes colors:
HEX: #3996b5, RGB: (57, 150, 181); HEX: #6dcce8, RGB: (109, 204, 232); HEX: #1a546d, RGB: (26, 84, 109)
HEX: #8c6474, RGB: (140, 100, 116); HEX: #aabcc2, RGB: (170, 188, 194); HEX: #514435, RGB: (81, 68, 53)
Simplified version of palette colors
Shade of steelblue, Tint of skyblue, Shade of darkslategrey, Tint of rosybrown, Tint of Silver, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Branding identity design book colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3996b5 #3996b5 RGB(57, 150, 181)
#6dcce8 #6dcce8 RGB(109, 204, 232)
#1a546d #1a546d RGB(26, 84, 109)
#8c6474 #8c6474 RGB(140, 100, 116)
#aabcc2 #aabcc2 RGB(170, 188, 194)
#514435 #514435 RGB(81, 68, 53)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3996b5
#6dcce8
1.84
#3996b5
#8c6474
1.48
#3996b5
#aabcc2
1.72
#6dcce8
#aabcc2
1.07
#1a546d
#8c6474
1.65
#1a546d
#514435
1.13

Image palette Branding identity design book colors palette png