Branding identity design book colors palette

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Created at 09/08/2020 16:58

The palette consists of Light, Semi dark colors. Accent colors #6dcce8 and #514435. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #514435 (darkest) to #6DCCE8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1A546D, #3996B5, #514435, #6DCCE8, #8C6474, #AABCC2

Palette Branding identity design book colors palette combines 6 color codes:

HEX: #3996b5, RGB: (57, 150, 181); HEX: #6dcce8, RGB: (109, 204, 232); HEX: #1a546d, RGB: (26, 84, 109)

HEX: #8c6474, RGB: (140, 100, 116); HEX: #aabcc2, RGB: (170, 188, 194); HEX: #514435, RGB: (81, 68, 53)

Simplified version of palette colors

Tint of Steel Blue, Shade of Sky Blue, Tint of Dark Slate Gray, Shade of Rosy Brown, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding identity design book colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3996b5	#3996b5	RGB(57, 150, 181)	—	—
#6dcce8	#6dcce8	RGB(109, 204, 232)	—	—
#1a546d	#1a546d	RGB(26, 84, 109)	—	—
#8c6474	#8c6474	RGB(140, 100, 116)	—	—
#aabcc2	#aabcc2	RGB(170, 188, 194)	—	—
#514435	#514435	RGB(81, 68, 53)	—	—

7 color pairs have low contrast and need improvement which may impact readability.