Wordmark lettering texture branding

0.22k

Created at 09/09/2020 10:50

The palette consists of Light, Semi dark colors. Accent colors #dcb693 and #614523. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #614523 (darkest) to #DCB693 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 38% across the palette.

The hues stay in one region of the color wheel, spanning about 86°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4C6349, #614523, #AA9464, #CCA474, #D1B49C, #DCB693

Palette Wordmark lettering texture branding combines 6 color codes:

HEX: #cca474, RGB: (204, 164, 116); HEX: #dcb693, RGB: (220, 182, 147); HEX: #614523, RGB: (97, 69, 35)

HEX: #aa9464, RGB: (170, 148, 100); HEX: #d1b49c, RGB: (209, 180, 156); HEX: #4c6349, RGB: (76, 99, 73)

Simplified version of palette colors

Shade of Tan, Tint of Tan, Shade of Saddle Brown, Shade of Tan, Tint of Tan, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Wordmark lettering texture branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cca474	#cca474	RGB(204, 164, 116)	—	—
#dcb693	#dcb693	RGB(220, 182, 147)	—	—
#614523	#614523	RGB(97, 69, 35)	—	—
#aa9464	#aa9464	RGB(170, 148, 100)	—	—
#d1b49c	#d1b49c	RGB(209, 180, 156)	—	—
#4c6349	#4c6349	RGB(76, 99, 73)	—	—

7 color pairs have low contrast and need improvement which may impact readability.