Brand logo branding palette
- #d85f81
- #94fccc
- #44347c
- #62a383
- #94cac4
- #3e5157
Brand logo branding palette has 6 colors spread across many hues. The lightest color is Aquamarine (#94FCCC), the darkest Dark Slate Blue (#44347C). Its strongest contrast pair is #44347C on #94FCCC (8.4:1, WCAG AAA).
Created at 09/09/2020 11:40
The palette consists of Light, Semi dark colors. Accent colors #d85f81 and #94fccc. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #44347C (darkest) to #94FCCC (lightest). The lightness range is moderate.
Saturation is mixed — 2 muted and 2 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #3E5157, #44347C, #62A383, #94CAC4, #94FCCC, #D85F81
Palette Brand logo branding palette combines 6 color codes:
HEX: #d85f81, RGB: (216, 95, 129); HEX: #94fccc, RGB: (148, 252, 204); HEX: #44347c, RGB: (68, 52, 124)
HEX: #62a383, RGB: (98, 163, 131); HEX: #94cac4, RGB: (148, 202, 196); HEX: #3e5157, RGB: (62, 81, 87)
Simplified version of palette colors
Shade of Pale Violet Red, Tint of Aquamarine, Shade of Dark Slate Blue, Tint of Medium Sea Green, Shade of Powder Blue, Tint of Dark Slate Gray
Color scheme was created by colorswall
Color codes in palette
Brand logo branding palette color codes HEX, RGB information in table
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#d85f81 | #62a383 | 1.2 |
#d85f81 | #94cac4 | 1.95 |
#94fccc | #94cac4 | 1.48 |
#44347c | #3e5157 | 1.24 |
#62a383 | #94cac4 | 1.62 |
Image palette Brand logo branding palette png
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