Branding manual brand book clean colours

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Created at 09/09/2020 11:44

The palette consists of Light, Semi dark colors. Accent colors #0a83cc and #0c5ba5. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #395172 (darkest) to #DCE4EC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 27°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0A83CC, #0C5BA5, #395172, #64CCE4, #6C7E9E, #DCE4EC

Palette Branding manual brand book clean colours combines 6 color codes:

HEX: #0a83cc, RGB: (10, 131, 204); HEX: #64cce4, RGB: (100, 204, 228); HEX: #0c5ba5, RGB: (12, 91, 165)

HEX: #6c7e9e, RGB: (108, 126, 158); HEX: #dce4ec, RGB: (220, 228, 236); HEX: #395172, RGB: (57, 81, 114)

Simplified version of palette colors

Shade of Steel Blue, Shade of Sky Blue, Shade of Royal Blue, Shade of Slate Gray, Shade of Alice Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding manual brand book clean colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0a83cc	#0a83cc	RGB(10, 131, 204)	—	—
#64cce4	#64cce4	RGB(100, 204, 228)	—	—
#0c5ba5	#0c5ba5	RGB(12, 91, 165)	—	—
#6c7e9e	#6c7e9e	RGB(108, 126, 158)	—	—
#dce4ec	#dce4ec	RGB(220, 228, 236)	—	—
#395172	#395172	RGB(57, 81, 114)	—	—

7 color pairs have low contrast and need improvement which may impact readability.