Travel app travelling branding ui design colours

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Created at 09/09/2020 12:47

The palette consists of Light, Dark, Semi dark colors. Accent colors #eefcf5 and #542213. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #542213 (darkest) to #EEFCF5 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #304252, #3CC394, #542213, #897E6F, #AED2C3, #EEFCF5

Palette Travel app travelling branding ui design colours combines 6 color codes:

HEX: #3cc394, RGB: (60, 195, 148); HEX: #eefcf5, RGB: (238, 252, 245); HEX: #542213, RGB: (84, 34, 19)

HEX: #897e6f, RGB: (137, 126, 111); HEX: #aed2c3, RGB: (174, 210, 195); HEX: #304252, RGB: (48, 66, 82)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Mint Cream, Tint of Maroon, Shade of Grey, Shade of Powder Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Travel app travelling branding ui design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3cc394	#3cc394	RGB(60, 195, 148)	—	—
#eefcf5	#eefcf5	RGB(238, 252, 245)	—	—
#542213	#542213	RGB(84, 34, 19)	—	—
#897e6f	#897e6f	RGB(137, 126, 111)	—	—
#aed2c3	#aed2c3	RGB(174, 210, 195)	—	—
#304252	#304252	RGB(48, 66, 82)	—	—

4 color pairs have low contrast and need improvement which may impact readability.