Packagingdesign logomark wheat brand palette

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Created at 09/09/2020 14:55

The palette consists of Light, Dark, Semi dark colors. Accent colors #f8957d and #072333. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #072333 (darkest) to #80C5AC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #072333, #2C3F4E, #697B85, #80C5AC, #F35F3B, #F8957D

Palette Packagingdesign logomark wheat brand palette combines 6 color codes:

HEX: #f35f3b, RGB: (243, 95, 59); HEX: #f8957d, RGB: (248, 149, 125); HEX: #072333, RGB: (7, 35, 51)

HEX: #697b85, RGB: (105, 123, 133); HEX: #80c5ac, RGB: (128, 197, 172); HEX: #2c3f4e, RGB: (44, 63, 78)

Simplified version of palette colors

Shade of Tomato, Tint of Dark Salmon, Shade of Midnight Blue, Shade of Slate Gray, Tint of Medium Aquamarine, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Packagingdesign logomark wheat brand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f35f3b	#f35f3b	RGB(243, 95, 59)	—	—
#f8957d	#f8957d	RGB(248, 149, 125)	—	—
#072333	#072333	RGB(7, 35, 51)	—	—
#697b85	#697b85	RGB(105, 123, 133)	—	—
#80c5ac	#80c5ac	RGB(128, 197, 172)	—	—
#2c3f4e	#2c3f4e	RGB(44, 63, 78)	—	—

5 color pairs have low contrast and need improvement which may impact readability.