Investors brand identity logotype logo palette

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Created at 09/10/2020 09:21

The palette consists of Light, Dark, Semi dark colors. Accent colors #f5ae07 and #7299f3. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #423D4C (darkest) to #D4C6C5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3D1CBB, #423D4C, #7299F3, #AC6BA1, #D4C6C5, #F5AE07

Palette Investors brand identity logotype logo palette combines 6 color codes:

HEX: #f5ae07, RGB: (245, 174, 7); HEX: #7299f3, RGB: (114, 153, 243); HEX: #3d1cbb, RGB: (61, 28, 187)

HEX: #ac6ba1, RGB: (172, 107, 161); HEX: #d4c6c5, RGB: (212, 198, 197); HEX: #423d4c, RGB: (66, 61, 76)

Simplified version of palette colors

Tint of Orange, Tint of cornflowerblue, Tint of mediumblue, Shade of orchid, Tint of Silver, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Investors brand identity logotype logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f5ae07	#f5ae07	RGB(245, 174, 7)	—	—
#7299f3	#7299f3	RGB(114, 153, 243)	—	—
#3d1cbb	#3d1cbb	RGB(61, 28, 187)	—	—
#ac6ba1	#ac6ba1	RGB(172, 107, 161)	—	—
#d4c6c5	#d4c6c5	RGB(212, 198, 197)	—	—
#423d4c	#423d4c	RGB(66, 61, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.