Created at 09/10/2020 09:21

Investors brand identity logotype logo palette

The palette consists of Light, Dark colors. Accent colors #f5ae07 and #7299f3. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #423D4C (darkest) to #D4C6C5 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #3D1CBB, #423D4C, #7299F3, #AC6BA1, #D4C6C5, #F5AE07

Palette Investors brand identity logotype logo palette has combination of 6 codes colors:

HEX: #f5ae07, RGB: (245, 174, 7); HEX: #7299f3, RGB: (114, 153, 243); HEX: #3d1cbb, RGB: (61, 28, 187)

HEX: #ac6ba1, RGB: (172, 107, 161); HEX: #d4c6c5, RGB: (212, 198, 197); HEX: #423d4c, RGB: (66, 61, 76)

Simplified version of palette colors

Shade of Orange, Shade of cornflowerblue, Shade of mediumblue, Tint of orchid, Shade of Silver, Tint of dimgrey

Color scheme was created by colorswall

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Colors codes in palette

Investors brand identity logotype logo palette color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.