Graphic identity work

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Created at 10/21/2019 15:49

The palette consists of Semi dark, Light, Dark colors. Accent colors #7b24da and #70ae7d. Palette has Cool colors temperature.

By lightness, this palette runs from #442474 (darkest) to #CBBDD6 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 143° of the color wheel.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #442474, #675686, #70AE7D, #7B24DA, #CBBDD6, #CCA4E8

Palette Graphic identity work combines 6 color codes:

HEX: #7b24da, RGB: (123, 36, 218); HEX: #cca4e8, RGB: (204, 164, 232); HEX: #442474, RGB: (68, 36, 116)

HEX: #70ae7d, RGB: (112, 174, 125); HEX: #cbbdd6, RGB: (203, 189, 214); HEX: #675686, RGB: (103, 86, 134)

Simplified version of palette colors

Shade of Blue Violet, Shade of Plum, Tint of Indigo, Shade of Dark Sea Green, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Graphic identity work color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7b24da	#7b24da	RGB(123, 36, 218)	—	—
#cca4e8	#cca4e8	RGB(204, 164, 232)	—	—
#442474	#442474	RGB(68, 36, 116)	—	—
#70ae7d	#70ae7d	RGB(112, 174, 125)	—	—
#cbbdd6	#cbbdd6	RGB(203, 189, 214)	—	—
#675686	#675686	RGB(103, 86, 134)	—	—

6 color pairs have low contrast and need improvement which may impact readability.