Print craft beer branding

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Created at 10/21/2019 15:58

The palette consists of Semi dark, Light colors. Accent colors #044c9c and #ec7c40. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #293B4F (darkest) to #D9C2B2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 62% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #043C84, #044C9C, #293B4F, #AD7959, #D9C2B2, #EC7C40

Palette Print craft beer branding combines 6 color codes:

HEX: #044c9c, RGB: (4, 76, 156); HEX: #ec7c40, RGB: (236, 124, 64); HEX: #043c84, RGB: (4, 60, 132)

HEX: #ad7959, RGB: (173, 121, 89); HEX: #d9c2b2, RGB: (217, 194, 178); HEX: #293b4f, RGB: (41, 59, 79)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Coral, Shade of Dark Slate Blue, Shade of Peru, Shade of Peach Puff, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Print craft beer branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#044c9c	#044c9c	RGB(4, 76, 156)	—	—
#ec7c40	#ec7c40	RGB(236, 124, 64)	—	—
#043c84	#043c84	RGB(4, 60, 132)	—	—
#ad7959	#ad7959	RGB(173, 121, 89)	—	—
#d9c2b2	#d9c2b2	RGB(217, 194, 178)	—	—
#293b4f	#293b4f	RGB(41, 59, 79)	—	—

5 color pairs have low contrast and need improvement which may impact readability.