S shortcuts branding colors palette

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Created at 10/21/2019 17:07

The palette consists of Semi dark, Light, Dark colors. Accent colors #1d73c3 and #f2649b. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2C2B43 (darkest) to #B2B4BC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 128° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1D73C3, #1E326F, #2C2B43, #847494, #B2B4BC, #F2649B

Palette S shortcuts branding colors palette combines 6 color codes:

HEX: #1d73c3, RGB: (29, 115, 195); HEX: #f2649b, RGB: (242, 100, 155); HEX: #1e326f, RGB: (30, 50, 111)

HEX: #847494, RGB: (132, 116, 148); HEX: #b2b4bc, RGB: (178, 180, 188); HEX: #2c2b43, RGB: (44, 43, 67)

Simplified version of palette colors

Shade of steelblue, Tint of palevioletred, Shade of darkslateblue, Shade of mediumpurple, Tint of darkgrey, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

S shortcuts branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1d73c3	#1d73c3	RGB(29, 115, 195)	—	—
#f2649b	#f2649b	RGB(242, 100, 155)	—	—
#1e326f	#1e326f	RGB(30, 50, 111)	—	—
#847494	#847494	RGB(132, 116, 148)	—	—
#b2b4bc	#b2b4bc	RGB(178, 180, 188)	—	—
#2c2b43	#2c2b43	RGB(44, 43, 67)	—	—

5 color pairs have low contrast and need improvement which may impact readability.