Blue and yellow design logomanual brandbook

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Created at 09/11/2020 10:34

The palette consists of Light, Semi dark, Dark colors. Accent colors #f5b428 and #d3e3fb. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C34 (darkest) to #D3E3FB (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #163C8E, #2C2C34, #646C9C, #BCBAD1, #D3E3FB, #F5B428

Palette Blue and yellow design logomanual brandbook combines 6 color codes:

HEX: #f5b428, RGB: (245, 180, 40); HEX: #d3e3fb, RGB: (211, 227, 251); HEX: #163c8e, RGB: (22, 60, 142)

HEX: #646c9c, RGB: (100, 108, 156); HEX: #bcbad1, RGB: (188, 186, 209); HEX: #2c2c34, RGB: (44, 44, 52)

Simplified version of palette colors

Tint of Goldenrod, Shade of Lavender, Shade of Dark Slate Blue, Tint of Slate Blue, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Blue and yellow design logomanual brandbook color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f5b428	#f5b428	RGB(245, 180, 40)	—	—
#d3e3fb	#d3e3fb	RGB(211, 227, 251)	—	—
#163c8e	#163c8e	RGB(22, 60, 142)	—	—
#646c9c	#646c9c	RGB(100, 108, 156)	—	—
#bcbad1	#bcbad1	RGB(188, 186, 209)	—	—
#2c2c34	#2c2c34	RGB(44, 44, 52)	—	—

4 color pairs have low contrast and need improvement which may impact readability.