Brand design communication branding identity colours

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Created at 09/14/2020 13:54

The palette consists of Light, Semi dark colors. Accent colors #fcdc35 and #fcc444. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #7D670C (darkest) to #FCDC35 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #726B3F, #7D670C, #ADAF58, #CCC4BD, #FCC444, #FCDC35

Palette Brand design communication branding identity colours combines 6 color codes:

HEX: #fcdc35, RGB: (252, 220, 53); HEX: #fcc444, RGB: (252, 196, 68); HEX: #7d670c, RGB: (125, 103, 12)

HEX: #adaf58, RGB: (173, 175, 88); HEX: #ccc4bd, RGB: (204, 196, 189); HEX: #726b3f, RGB: (114, 107, 63)

Simplified version of palette colors

Tint of gold, Tint of goldenrod, Shade of Olive, Shade of darkkhaki, Tint of Silver, Tint of darkolivegreen

Color scheme was created by colorswall

Color codes in palette

Brand design communication branding identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcdc35	#fcdc35	RGB(252, 220, 53)	—	—
#fcc444	#fcc444	RGB(252, 196, 68)	—	—
#7d670c	#7d670c	RGB(125, 103, 12)	—	—
#adaf58	#adaf58	RGB(173, 175, 88)	—	—
#ccc4bd	#ccc4bd	RGB(204, 196, 189)	—	—
#726b3f	#726b3f	RGB(114, 107, 63)	—	—

7 color pairs have low contrast and need improvement which may impact readability.