Created at 09/14/2020 14:29
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Design app mobile branding

  • #643aac
  • #9464cd
  • #321876
  • #6d8d6b
  • #b6a9c5
  • #346232
The palette consists of Light, Dark, Semi dark colors. Accent colors #321876 and #346232. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #321876 (darkest) to #B6A9C5 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #321876, #346232, #643AAC, #6D8D6B, #9464CD, #B6A9C5

Palette Design app mobile branding has combination of 6 codes colors:
HEX: #643aac, RGB: (100, 58, 172); HEX: #9464cd, RGB: (148, 100, 205); HEX: #321876, RGB: (50, 24, 118)
HEX: #6d8d6b, RGB: (109, 141, 107); HEX: #b6a9c5, RGB: (182, 169, 197); HEX: #346232, RGB: (52, 98, 50)
Simplified version of palette colors
Shade of darkslateblue, Tint of mediumpurple, Shade of midnightblue, Shade of seashell, Tint of thistle, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Design app mobile branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#643aac #643aac RGB(100, 58, 172)
#9464cd #9464cd RGB(148, 100, 205)
#321876 #321876 RGB(50, 24, 118)
#6d8d6b #6d8d6b RGB(109, 141, 107)
#b6a9c5 #b6a9c5 RGB(182, 169, 197)
#346232 #346232 RGB(52, 98, 50)

Color Palette Contrast

9 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#643aac
#9464cd
1.8
#643aac
#321876
1.79
#643aac
#346232
1.07
#9464cd
#6d8d6b
1.14
#9464cd
#b6a9c5
1.9
#9464cd
#346232
1.68

Image palette Design app mobile branding png