Website ui web branding palette

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Created at 09/15/2020 12:14

The palette consists of Semi dark, Light, Dark colors. Accent colors #4a3cf2 and #0c1404. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C1404 (darkest) to #BC8CCC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 56% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C1404, #392A57, #4A3CF2, #A95BB4, #BC8CCC, #E46C8E

Palette Website ui web branding palette combines 6 color codes:

HEX: #4a3cf2, RGB: (74, 60, 242); HEX: #e46c8e, RGB: (228, 108, 142); HEX: #0c1404, RGB: (12, 20, 4)

HEX: #a95bb4, RGB: (169, 91, 180); HEX: #bc8ccc, RGB: (188, 140, 204); HEX: #392a57, RGB: (57, 42, 87)

Simplified version of palette colors

Tint of Blue, Shade of Pale Violet Red, Tint of Black, Shade of Medium Orchid, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Website ui web branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4a3cf2	#4a3cf2	RGB(74, 60, 242)	—	—
#e46c8e	#e46c8e	RGB(228, 108, 142)	—	—
#0c1404	#0c1404	RGB(12, 20, 4)	—	—
#a95bb4	#a95bb4	RGB(169, 91, 180)	—	—
#bc8ccc	#bc8ccc	RGB(188, 140, 204)	—	—
#392a57	#392a57	RGB(57, 42, 87)	—	—

6 color pairs have low contrast and need improvement which may impact readability.