Process branding type logo colors palette

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Created at 09/15/2020 13:17

The palette consists of Light, Dark, Semi dark colors. Accent colors #dca424 and #14244c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #14244C (darkest) to #E0CB98 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #14244C, #2B404C, #AF934F, #CCBC9C, #DCA424, #E0CB98

Palette Process branding type logo colors palette combines 6 color codes:

HEX: #dca424, RGB: (220, 164, 36); HEX: #e0cb98, RGB: (224, 203, 152); HEX: #14244c, RGB: (20, 36, 76)

HEX: #af934f, RGB: (175, 147, 79); HEX: #ccbc9c, RGB: (204, 188, 156); HEX: #2b404c, RGB: (43, 64, 76)

Simplified version of palette colors

Tint of Goldenrod, Shade of Wheat, Tint of Midnight Blue, Tint of Dark Goldenrod, Tint of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Process branding type logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dca424	#dca424	RGB(220, 164, 36)	—	—
#e0cb98	#e0cb98	RGB(224, 203, 152)	—	—
#14244c	#14244c	RGB(20, 36, 76)	—	—
#af934f	#af934f	RGB(175, 147, 79)	—	—
#ccbc9c	#ccbc9c	RGB(204, 188, 156)	—	—
#2b404c	#2b404c	RGB(43, 64, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.