Pink purple brand identity palette

The palette consists of Light, Dark colors. Accent colors #e1408c and #ec5d7c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2E295C (darkest) to #D6BAB6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Hues are spread broadly around the wheel, spanning about 131° — a varied palette (loose heuristic).

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2E295C, #7C7C8C, #813C21, #D6BAB6, #E1408C, #EC5D7C

Palette Pink purple brand identity palette has combination of 6 codes colors:

HEX: #e1408c, RGB: (225, 64, 140); HEX: #ec5d7c, RGB: (236, 93, 124); HEX: #813c21, RGB: (129, 60, 33)

HEX: #7c7c8c, RGB: (124, 124, 140); HEX: #d6bab6, RGB: (214, 186, 182); HEX: #2e295c, RGB: (46, 41, 92)

Simplified version of palette colors

Shade of deeppink, Tint of palevioletred, Tint of saddlebrown, Shade of slategrey, Tint of mistyrose, Shade of midnightblue

Color scheme was created by colorswall

Colors codes in palette

Pink purple brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e1408c	#e1408c	RGB(225, 64, 140)	—	—
#ec5d7c	#ec5d7c	RGB(236, 93, 124)	—	—
#813c21	#813c21	RGB(129, 60, 33)	—	—
#7c7c8c	#7c7c8c	RGB(124, 124, 140)	—	—
#d6bab6	#d6bab6	RGB(214, 186, 182)	—	—
#2e295c	#2e295c	RGB(46, 41, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.