Branding transport car modern colors palette

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Created at 09/15/2020 18:14

The palette consists of Light, Dark colors. Accent colors #7e064a and #910756. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #F4EBEF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C0C, #7E064A, #910756, #EC0C8C, #ED59AE, #F4EBEF

Palette Branding transport car modern colors palette combines 6 color codes:

HEX: #ec0c8c, RGB: (236, 12, 140); HEX: #ed59ae, RGB: (237, 89, 174); HEX: #7e064a, RGB: (126, 6, 74)

HEX: #910756, RGB: (145, 7, 86); HEX: #f4ebef, RGB: (244, 235, 239); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Deep Pink, Shade of Hot Pink, Shade of Purple, Tint of Purple, Shade of Lavender Blush, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding transport car modern colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec0c8c	#ec0c8c	RGB(236, 12, 140)	—	—
#ed59ae	#ed59ae	RGB(237, 89, 174)	—	—
#7e064a	#7e064a	RGB(126, 6, 74)	—	—
#910756	#910756	RGB(145, 7, 86)	—	—
#f4ebef	#f4ebef	RGB(244, 235, 239)	—	Dress Pink
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

3 color pairs have low contrast and need improvement which may impact readability.