Branding retro lettering

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Created at 10/22/2019 18:09

The palette consists of Light, Semi dark colors. Accent colors #fbccc4 and #1e4e7a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1A4469 (darkest) to #FBCCC4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1A4469, #1E4E7A, #3484CC, #8CA3C9, #ACB4D4, #FBCCC4

Palette Branding retro lettering combines 6 color codes:

HEX: #3484cc, RGB: (52, 132, 204); HEX: #fbccc4, RGB: (251, 204, 196); HEX: #1a4469, RGB: (26, 68, 105)

HEX: #8ca3c9, RGB: (140, 163, 201); HEX: #acb4d4, RGB: (172, 180, 212); HEX: #1e4e7a, RGB: (30, 78, 122)

Simplified version of palette colors

Shade of Steel Blue, Shade of Misty Rose, Shade of Dark Slate Blue, Tint of Cornflower Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding retro lettering color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3484cc	#3484cc	RGB(52, 132, 204)	—	—
#fbccc4	#fbccc4	RGB(251, 204, 196)	—	—
#1a4469	#1a4469	RGB(26, 68, 105)	—	—
#8ca3c9	#8ca3c9	RGB(140, 163, 201)	—	—
#acb4d4	#acb4d4	RGB(172, 180, 212)	—	—
#1e4e7a	#1e4e7a	RGB(30, 78, 122)	—	—

6 color pairs have low contrast and need improvement which may impact readability.