Branding design logo typography hex colors

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Created at 09/16/2020 10:21

The palette consists of Semi dark, Light colors. Accent colors #b72718 and #44945c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #474646 (darkest) to #E2C0BF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #44945C, #474646, #846C7C, #B72718, #CCB1B7, #E2C0BF

Palette Branding design logo typography hex colors combines 6 color codes:

HEX: #b72718, RGB: (183, 39, 24); HEX: #e2c0bf, RGB: (226, 192, 191); HEX: #44945c, RGB: (68, 148, 92)

HEX: #846c7c, RGB: (132, 108, 124); HEX: #ccb1b7, RGB: (204, 177, 183); HEX: #474646, RGB: (71, 70, 70)

Simplified version of palette colors

Tint of firebrick, Shade of mistyrose, Tint of seagreen, Tint of dimgrey, Shade of thistle, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Branding design logo typography hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b72718	#b72718	RGB(183, 39, 24)	—	—
#e2c0bf	#e2c0bf	RGB(226, 192, 191)	—	—
#44945c	#44945c	RGB(68, 148, 92)	—	—
#846c7c	#846c7c	RGB(132, 108, 124)	—	—
#ccb1b7	#ccb1b7	RGB(204, 177, 183)	—	—
#474646	#474646	RGB(71, 70, 70)	—	—

7 color pairs have low contrast and need improvement which may impact readability.