Branding identitydesign logodesign colours

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Created at 09/16/2020 13:14

The palette consists of Light, Semi dark colors. Accent colors #dcb4ac and #0f3c75. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0F3C75 (darkest) to #DCB4AC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0F3C75, #287AE3, #735A4A, #856E67, #D4ADA4, #DCB4AC

Palette Branding identitydesign logodesign colours combines 6 color codes:

HEX: #287ae3, RGB: (40, 122, 227); HEX: #dcb4ac, RGB: (220, 180, 172); HEX: #0f3c75, RGB: (15, 60, 117)

HEX: #856e67, RGB: (133, 110, 103); HEX: #d4ada4, RGB: (212, 173, 164); HEX: #735a4a, RGB: (115, 90, 74)

Simplified version of palette colors

Shade of Steel Blue, Shade of Pink, Shade of Dark Slate Blue, Tint of Dim Gray, Tint of Rosy Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding identitydesign logodesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#287ae3	#287ae3	RGB(40, 122, 227)	—	—
#dcb4ac	#dcb4ac	RGB(220, 180, 172)	—	—
#0f3c75	#0f3c75	RGB(15, 60, 117)	—	—
#856e67	#856e67	RGB(133, 110, 103)	—	—
#d4ada4	#d4ada4	RGB(212, 173, 164)	—	—
#735a4a	#735a4a	RGB(115, 90, 74)	—	—

5 color pairs have low contrast and need improvement which may impact readability.