Brand design packaging package branding colors

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Created at 09/16/2020 13:58

The palette consists of Semi dark, Light, Dark colors. Accent colors #e4a9c4 and #61233a. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #61233A (darkest) to #E4A9C4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #54444C, #61233A, #8C3354, #A05475, #D6A6C0, #E4A9C4

Palette Brand design packaging package branding colors combines 6 color codes:

HEX: #8c3354, RGB: (140, 51, 84); HEX: #e4a9c4, RGB: (228, 169, 196); HEX: #61233a, RGB: (97, 35, 58)

HEX: #a05475, RGB: (160, 84, 117); HEX: #d6a6c0, RGB: (214, 166, 192); HEX: #54444c, RGB: (84, 68, 76)

Simplified version of palette colors

Shade of Medium Violet Red, Shade of Light Pink, Tint of Purple, Tint of Medium Violet Red, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand design packaging package branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8c3354	#8c3354	RGB(140, 51, 84)	—	—
#e4a9c4	#e4a9c4	RGB(228, 169, 196)	—	—
#61233a	#61233a	RGB(97, 35, 58)	—	—
#a05475	#a05475	RGB(160, 84, 117)	—	—
#d6a6c0	#d6a6c0	RGB(214, 166, 192)	—	—
#54444c	#54444c	RGB(84, 68, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.