Branding uidesign ui ux

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Created at 09/16/2020 14:47

The palette consists of Light, Semi dark colors. Accent colors #05d0ec and #d9ccae. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #404C64 (darkest) to #75E4F2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #05D0EC, #14637D, #404C64, #5A749C, #75E4F2, #D9CCAE

Palette Branding uidesign ui ux combines 6 color codes:

HEX: #05d0ec, RGB: (5, 208, 236); HEX: #75e4f2, RGB: (117, 228, 242); HEX: #14637d, RGB: (20, 99, 125)

HEX: #5a749c, RGB: (90, 116, 156); HEX: #d9ccae, RGB: (217, 204, 174); HEX: #404c64, RGB: (64, 76, 100)

Simplified version of palette colors

Shade of Sky Blue, Shade of Pale Turquoise, Tint of Dark Slate Gray, Shade of Steel Blue, Shade of Wheat, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding uidesign ui ux color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#05d0ec	#05d0ec	RGB(5, 208, 236)	—	—
#75e4f2	#75e4f2	RGB(117, 228, 242)	—	—
#14637d	#14637d	RGB(20, 99, 125)	—	—
#5a749c	#5a749c	RGB(90, 116, 156)	—	—
#d9ccae	#d9ccae	RGB(217, 204, 174)	—	—
#404c64	#404c64	RGB(64, 76, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.