Branding and identity handwritten script palette

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Created at 09/16/2020 17:55

The palette consists of Light, Semi dark colors. Accent colors #ad7f51 and #5a422a. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5A422A (darkest) to #D4BCA4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 26% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5A422A, #5C544C, #94847C, #AD7F51, #CCB4A4, #D4BCA4

Palette Branding and identity handwritten script palette combines 6 color codes:

HEX: #ad7f51, RGB: (173, 127, 81); HEX: #d4bca4, RGB: (212, 188, 164); HEX: #5a422a, RGB: (90, 66, 42)

HEX: #94847c, RGB: (148, 132, 124); HEX: #ccb4a4, RGB: (204, 180, 164); HEX: #5c544c, RGB: (92, 84, 76)

Simplified version of palette colors

Shade of Peru, Tint of Tan, Shade of Saddle Brown, Tint of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding and identity handwritten script palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ad7f51	#ad7f51	RGB(173, 127, 81)	—	—
#d4bca4	#d4bca4	RGB(212, 188, 164)	—	—
#5a422a	#5a422a	RGB(90, 66, 42)	—	—
#94847c	#94847c	RGB(148, 132, 124)	—	—
#ccb4a4	#ccb4a4	RGB(204, 180, 164)	—	—
#5c544c	#5c544c	RGB(92, 84, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.