Created at 09/17/2020 13:47
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Redesign branding designer concept brand identity colours

  • #e9c64b
  • #f4dc5c
  • #381359
  • #7c599c
  • #ac88c0
  • #433153
The palette consists of Light, Dark colors. Accent colors #f4dc5c and #381359. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #381359 (darkest) to #F4DC5C (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #381359, #433153, #7C599C, #AC88C0, #E9C64B, #F4DC5C

Palette Redesign branding designer concept brand identity colours has combination of 6 codes colors:
HEX: #e9c64b, RGB: (233, 198, 75); HEX: #f4dc5c, RGB: (244, 220, 92); HEX: #381359, RGB: (56, 19, 89)
HEX: #7c599c, RGB: (124, 89, 156); HEX: #ac88c0, RGB: (172, 136, 192); HEX: #433153, RGB: (67, 49, 83)
Simplified version of palette colors
Tint of gold, Shade of gold, Shade of indigo, Tint of slateblue, Tint of plum, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Redesign branding designer concept brand identity colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e9c64b #e9c64b RGB(233, 198, 75)
#f4dc5c #f4dc5c RGB(244, 220, 92)
#381359 #381359 RGB(56, 19, 89)
#7c599c #7c599c RGB(124, 89, 156)
#ac88c0 #ac88c0 RGB(172, 136, 192)
#433153 #433153 RGB(67, 49, 83)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e9c64b
#f4dc5c
1.2
#e9c64b
#ac88c0
1.79
#381359
#433153
1.28
#7c599c
#ac88c0
1.86

Image palette Redesign branding designer concept brand identity colours png