Redesign branding designer concept brand identity colours

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Created at 09/17/2020 13:47

The palette consists of Light, Dark, Semi dark colors. Accent colors #f4dc5c and #381359. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #381359 (darkest) to #F4DC5C (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 139° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #381359, #433153, #7C599C, #AC88C0, #E9C64B, #F4DC5C

Palette Redesign branding designer concept brand identity colours combines 6 color codes:

HEX: #e9c64b, RGB: (233, 198, 75); HEX: #f4dc5c, RGB: (244, 220, 92); HEX: #381359, RGB: (56, 19, 89)

HEX: #7c599c, RGB: (124, 89, 156); HEX: #ac88c0, RGB: (172, 136, 192); HEX: #433153, RGB: (67, 49, 83)

Simplified version of palette colors

Shade of gold, Tint of gold, Tint of indigo, Shade of slateblue, Shade of plum, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Redesign branding designer concept brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9c64b	#e9c64b	RGB(233, 198, 75)	—	—
#f4dc5c	#f4dc5c	RGB(244, 220, 92)	—	—
#381359	#381359	RGB(56, 19, 89)	—	—
#7c599c	#7c599c	RGB(124, 89, 156)	—	—
#ac88c0	#ac88c0	RGB(172, 136, 192)	—	—
#433153	#433153	RGB(67, 49, 83)	—	—

4 color pairs have low contrast and need improvement which may impact readability.