Flat brand identity modern logo illustration colors palette

0.26k

Created at 09/18/2020 09:41

The palette consists of Semi dark, Light colors. Accent colors #233c93 and #fcadcc. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #4C3C44 (darkest) to #FCADCC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 112°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #233C93, #243C84, #4C3C44, #676BAA, #ACB6D3, #FCADCC

Palette Flat brand identity modern logo illustration colors palette combines 6 color codes:

HEX: #233c93, RGB: (35, 60, 147); HEX: #fcadcc, RGB: (252, 173, 204); HEX: #243c84, RGB: (36, 60, 132)

HEX: #676baa, RGB: (103, 107, 170); HEX: #acb6d3, RGB: (172, 182, 211); HEX: #4c3c44, RGB: (76, 60, 68)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Light Pink, Shade of Dark Slate Blue, Tint of Slate Blue, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Flat brand identity modern logo illustration colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#233c93	#233c93	RGB(35, 60, 147)	—	—
#fcadcc	#fcadcc	RGB(252, 173, 204)	—	—
#243c84	#243c84	RGB(36, 60, 132)	—	—
#676baa	#676baa	RGB(103, 107, 170)	—	—
#acb6d3	#acb6d3	RGB(172, 182, 211)	—	—
#4c3c44	#4c3c44	RGB(76, 60, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.