Rebrand agency branding palette

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Created at 09/19/2020 11:39

The palette consists of Light, Semi dark colors. Accent colors #f4773b and #aed4d4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #8A3C0F (darkest) to #AED4D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #467171, #76ABAB, #8A3C0F, #AED4D4, #F38443, #F4773B

Palette Rebrand agency branding palette combines 6 color codes:

HEX: #f4773b, RGB: (244, 119, 59); HEX: #f38443, RGB: (243, 132, 67); HEX: #8a3c0f, RGB: (138, 60, 15)

HEX: #76abab, RGB: (118, 171, 171); HEX: #aed4d4, RGB: (174, 212, 212); HEX: #467171, RGB: (70, 113, 113)

Simplified version of palette colors

Shade of Coral, Shade of Coral, Shade of Saddle Brown, Tint of Cadet Blue, Shade of Powder Blue, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Rebrand agency branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4773b	#f4773b	RGB(244, 119, 59)	—	—
#f38443	#f38443	RGB(243, 132, 67)	—	—
#8a3c0f	#8a3c0f	RGB(138, 60, 15)	—	—
#76abab	#76abab	RGB(118, 171, 171)	—	—
#aed4d4	#aed4d4	RGB(174, 212, 212)	—	—
#467171	#467171	RGB(70, 113, 113)	—	—

8 color pairs have low contrast and need improvement which may impact readability.