Packaging illustration branding vector

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Created at 09/19/2020 19:53

The palette consists of Light, Semi dark colors. Accent colors #d87717 and #afa3dd. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #24444C (darkest) to #AFA3DD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #24444C, #2D5836, #655A98, #A099C5, #AFA3DD, #D87717

Palette Packaging illustration branding vector combines 6 color codes:

HEX: #d87717, RGB: (216, 119, 23); HEX: #afa3dd, RGB: (175, 163, 221); HEX: #24444c, RGB: (36, 68, 76)

HEX: #655a98, RGB: (101, 90, 152); HEX: #a099c5, RGB: (160, 153, 197); HEX: #2d5836, RGB: (45, 88, 54)

Simplified version of palette colors

Shade of Peru, Shade of Plum, Shade of Dark Slate Gray, Shade of Slate Blue, Shade of Plum, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Packaging illustration branding vector color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d87717	#d87717	RGB(216, 119, 23)	—	—
#afa3dd	#afa3dd	RGB(175, 163, 221)	—	—
#24444c	#24444c	RGB(36, 68, 76)	—	—
#655a98	#655a98	RGB(101, 90, 152)	—	—
#a099c5	#a099c5	RGB(160, 153, 197)	—	—
#2d5836	#2d5836	RGB(45, 88, 54)	—	—

7 color pairs have low contrast and need improvement which may impact readability.