Icon purple branding palette

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Created at 10/24/2019 07:05

The palette consists of Semi dark, Light, Dark colors. Accent colors #a709f7 and #5e067b. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #5E067B (darkest) to #D4B4D8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #413F4A, #5E067B, #9C689C, #A709F7, #D4B4D8, #DD85EC

Palette Icon purple branding palette combines 6 color codes:

HEX: #a709f7, RGB: (167, 9, 247); HEX: #dd85ec, RGB: (221, 133, 236); HEX: #5e067b, RGB: (94, 6, 123)

HEX: #9c689c, RGB: (156, 104, 156); HEX: #d4b4d8, RGB: (212, 180, 216); HEX: #413f4a, RGB: (65, 63, 74)

Simplified version of palette colors

Shade of blueviolet, Shade of violet, Tint of indigo, Shade of mediumorchid, Shade of thistle, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Icon purple branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a709f7	#a709f7	RGB(167, 9, 247)	—	—
#dd85ec	#dd85ec	RGB(221, 133, 236)	—	—
#5e067b	#5e067b	RGB(94, 6, 123)	—	—
#9c689c	#9c689c	RGB(156, 104, 156)	—	—
#d4b4d8	#d4b4d8	RGB(212, 180, 216)	—	—
#413f4a	#413f4a	RGB(65, 63, 74)	—	—

5 color pairs have low contrast and need improvement which may impact readability.