Minimal business identity agency branding logodesigns palette

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Created at 09/20/2020 11:07

The palette consists of Light, Dark, Semi dark colors. Accent colors #0ce46c and #04104c. Palette has Cool colors temperature.

By lightness, this palette runs from #04104C (darkest) to #8AEEBC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 105°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04104C, #0CE46C, #342B58, #6C6C94, #8AEEBC, #AAA6BA

Palette Minimal business identity agency branding logodesigns palette combines 6 color codes:

HEX: #0ce46c, RGB: (12, 228, 108); HEX: #8aeebc, RGB: (138, 238, 188); HEX: #04104c, RGB: (4, 16, 76)

HEX: #6c6c94, RGB: (108, 108, 148); HEX: #aaa6ba, RGB: (170, 166, 186); HEX: #342b58, RGB: (52, 43, 88)

Simplified version of palette colors

Shade of Spring Green, Shade of Aquamarine, Shade of Midnight Blue, Shade of Slate Gray, Tint of Dark Gray, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Minimal business identity agency branding logodesigns palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0ce46c	#0ce46c	RGB(12, 228, 108)	—	—
#8aeebc	#8aeebc	RGB(138, 238, 188)	—	—
#04104c	#04104c	RGB(4, 16, 76)	—	—
#6c6c94	#6c6c94	RGB(108, 108, 148)	—	—
#aaa6ba	#aaa6ba	RGB(170, 166, 186)	—	—
#342b58	#342b58	RGB(52, 43, 88)	—	—

4 color pairs have low contrast and need improvement which may impact readability.