Google ads first step welcome screen dashboard colours

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Created at 09/20/2020 13:19

The palette consists of Light, Semi dark colors. Accent colors #013b82 and #956258. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #013B82 (darkest) to #A7C8D1 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #013B82, #318CFC, #3B446C, #956258, #A7C8D1, #FB6CC3

Palette Google ads first step welcome screen dashboard colours combines 6 color codes:

HEX: #318cfc, RGB: (49, 140, 252); HEX: #fb6cc3, RGB: (251, 108, 195); HEX: #013b82, RGB: (1, 59, 130)

HEX: #956258, RGB: (149, 98, 88); HEX: #a7c8d1, RGB: (167, 200, 209); HEX: #3b446c, RGB: (59, 68, 108)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Hot Pink, Shade of Dark Slate Blue, Tint of Sienna, Shade of Light Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Google ads first step welcome screen dashboard colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#318cfc	#318cfc	RGB(49, 140, 252)	—	—
#fb6cc3	#fb6cc3	RGB(251, 108, 195)	—	—
#013b82	#013b82	RGB(1, 59, 130)	—	—
#956258	#956258	RGB(149, 98, 88)	—	—
#a7c8d1	#a7c8d1	RGB(167, 200, 209)	—	—
#3b446c	#3b446c	RGB(59, 68, 108)	—	—

7 color pairs have low contrast and need improvement which may impact readability.