Brand identity logotype monogram branding design hex colors

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Created at 09/20/2020 13:25

The palette consists of Semi dark, Light colors. Accent colors #76449c and #572d88. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #4C3C4C (darkest) to #C494CC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 32% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #4C3C4C, #572D88, #76449C, #975EA3, #C494C4, #C494CC

Palette Brand identity logotype monogram branding design hex colors combines 6 color codes:

HEX: #76449c, RGB: (118, 68, 156); HEX: #c494cc, RGB: (196, 148, 204); HEX: #572d88, RGB: (87, 45, 136)

HEX: #975ea3, RGB: (151, 94, 163); HEX: #c494c4, RGB: (196, 148, 196); HEX: #4c3c4c, RGB: (76, 60, 76)

Simplified version of palette colors

Shade of Dark Orchid, Shade of Plum, Shade of Dark Slate Blue, Shade of Medium Orchid, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity logotype monogram branding design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#76449c	#76449c	RGB(118, 68, 156)	—	—
#c494cc	#c494cc	RGB(196, 148, 204)	—	—
#572d88	#572d88	RGB(87, 45, 136)	—	—
#975ea3	#975ea3	RGB(151, 94, 163)	—	—
#c494c4	#c494c4	RGB(196, 148, 196)	—	—
#4c3c4c	#4c3c4c	RGB(76, 60, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.