Visual identity poster art branding design palette

0.19k

Created at 09/20/2020 14:09

The palette consists of Light, Semi dark, Dark colors. Accent colors #d44620 and #0d5174. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C2133 (darkest) to #C4BAB2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0D5174, #1C2133, #AC6666, #C4BAB2, #D44620, #E0849D

Palette Visual identity poster art branding design palette combines 6 color codes:

HEX: #d44620, RGB: (212, 70, 32); HEX: #e0849d, RGB: (224, 132, 157); HEX: #0d5174, RGB: (13, 81, 116)

HEX: #ac6666, RGB: (172, 102, 102); HEX: #c4bab2, RGB: (196, 186, 178); HEX: #1c2133, RGB: (28, 33, 51)

Simplified version of palette colors

Tint of Red, Tint of Pale Violet Red, Shade of Dark Slate Gray, Shade of Indian Red, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Visual identity poster art branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d44620	#d44620	RGB(212, 70, 32)	—	—
#e0849d	#e0849d	RGB(224, 132, 157)	—	—
#0d5174	#0d5174	RGB(13, 81, 116)	—	—
#ac6666	#ac6666	RGB(172, 102, 102)	—	—
#c4bab2	#c4bab2	RGB(196, 186, 178)	—	—
#1c2133	#1c2133	RGB(28, 33, 51)	—	—

7 color pairs have low contrast and need improvement which may impact readability.