Type identity pot branding colours

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Created at 09/21/2020 08:04

The palette consists of Light, Dark colors. Accent colors #970110 and #970110. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #83010E (darkest) to #DED6BF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 51°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #83010E, #970110, #DED6BF, #E99494, #FC041C

Palette Type identity pot branding colours combines 6 color codes:

HEX: #fc041c, RGB: (252, 4, 28); HEX: #e99494, RGB: (233, 148, 148); HEX: #83010e, RGB: (131, 1, 14)

HEX: #970110, RGB: (151, 1, 16); HEX: #ded6bf, RGB: (222, 214, 191); HEX: #970110, RGB: (151, 1, 16)

Simplified version of palette colors

Tint of Red, Tint of lightcoral, Tint of Maroon, Tint of darkred, Shade of antiquewhite, Tint of darkred

Color scheme was created by colorswall

Color codes in palette

Type identity pot branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc041c	#fc041c	RGB(252, 4, 28)	—	—
#e99494	#e99494	RGB(233, 148, 148)	—	—
#83010e	#83010e	RGB(131, 1, 14)	—	—
#970110	#970110	RGB(151, 1, 16)	—	—
#ded6bf	#ded6bf	RGB(222, 214, 191)	—	—
#970110	#970110	RGB(151, 1, 16)	—	—

5 color pairs have low contrast and need improvement which may impact readability.