Logo design concept mockup r letter brand designer palette

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Created at 09/21/2020 10:55

The palette consists of Light, Dark, Semi dark colors. Accent colors #2a7fd4 and #040c14. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #040C14 (darkest) to #90BCE8 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #040C14, #2A7FD4, #373B44, #828285, #90BCE8, #A9A9AC

Palette Logo design concept mockup r letter brand designer palette combines 6 color codes:

HEX: #2a7fd4, RGB: (42, 127, 212); HEX: #90bce8, RGB: (144, 188, 232); HEX: #040c14, RGB: (4, 12, 20)

HEX: #828285, RGB: (130, 130, 133); HEX: #a9a9ac, RGB: (169, 169, 172); HEX: #373b44, RGB: (55, 59, 68)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Sky Blue, Tint of Black, Tint of Grey, Tint of Dark Gray, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo design concept mockup r letter brand designer palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2a7fd4	#2a7fd4	RGB(42, 127, 212)	—	—
#90bce8	#90bce8	RGB(144, 188, 232)	—	—
#040c14	#040c14	RGB(4, 12, 20)	—	—
#828285	#828285	RGB(130, 130, 133)	—	—
#a9a9ac	#a9a9ac	RGB(169, 169, 172)	—	—
#373b44	#373b44	RGB(55, 59, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.