Mark icon symbol identity design brand

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Created at 10/24/2019 17:38

The palette consists of Semi dark, Light, Dark colors. Accent colors #014097 and #014097. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #013783 (darkest) to #ECF4F4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 35°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #013783, #014097, #046CFC, #64A4FB, #ECF4F4

Palette Mark icon symbol identity design brand combines 6 color codes:

HEX: #046cfc, RGB: (4, 108, 252); HEX: #64a4fb, RGB: (100, 164, 251); HEX: #013783, RGB: (1, 55, 131)

HEX: #014097, RGB: (1, 64, 151); HEX: #ecf4f4, RGB: (236, 244, 244); HEX: #014097, RGB: (1, 64, 151)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Mint Cream, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Mark icon symbol identity design brand color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#046cfc	#046cfc	RGB(4, 108, 252)	—	—
#64a4fb	#64a4fb	RGB(100, 164, 251)	—	—
#013783	#013783	RGB(1, 55, 131)	—	—
#014097	#014097	RGB(1, 64, 151)	—	—
#ecf4f4	#ecf4f4	RGB(236, 244, 244)	—	—
#014097	#014097	RGB(1, 64, 151)	—	—

4 color pairs have low contrast and need improvement which may impact readability.