Lettering logotype logo word mark colours

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Created at 09/21/2020 11:38

The palette consists of Semi dark, Light colors. Accent colors #4573b9 and #dadad8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #203555 (darkest) to #DADAD8 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 29% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #203555, #3C4463, #4573B9, #6A7488, #9EB6DA, #DADAD8

Palette Lettering logotype logo word mark colours combines 6 color codes:

HEX: #4573b9, RGB: (69, 115, 185); HEX: #9eb6da, RGB: (158, 182, 218); HEX: #203555, RGB: (32, 53, 85)

HEX: #6a7488, RGB: (106, 116, 136); HEX: #dadad8, RGB: (218, 218, 216); HEX: #3c4463, RGB: (60, 68, 99)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Gainsboro, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Lettering logotype logo word mark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4573b9	#4573b9	RGB(69, 115, 185)	—	—
#9eb6da	#9eb6da	RGB(158, 182, 218)	—	—
#203555	#203555	RGB(32, 53, 85)	—	—
#6a7488	#6a7488	RGB(106, 116, 136)	—	—
#dadad8	#dadad8	RGB(218, 218, 216)	—	—
#3c4463	#3c4463	RGB(60, 68, 99)	—	—

3 color pairs have low contrast and need improvement which may impact readability.