Clean modern graphic corporate identity

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Created at 09/21/2020 11:39

The palette consists of Light, Dark colors. Accent colors #24334c and #968702. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #243444 (darkest) to #FCEC5C (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 64% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #24334C, #243444, #968702, #A1A34C, #F4EC4C, #FCEC5C

Palette Clean modern graphic corporate identity combines 6 color codes:

HEX: #f4ec4c, RGB: (244, 236, 76); HEX: #fcec5c, RGB: (252, 236, 92); HEX: #24334c, RGB: (36, 51, 76)

HEX: #a1a34c, RGB: (161, 163, 76); HEX: #968702, RGB: (150, 135, 2); HEX: #243444, RGB: (36, 52, 68)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Midnight Blue, Shade of Dark Khaki, Tint of Olive, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Clean modern graphic corporate identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4ec4c	#f4ec4c	RGB(244, 236, 76)	—	—
#fcec5c	#fcec5c	RGB(252, 236, 92)	—	—
#24334c	#24334c	RGB(36, 51, 76)	—	—
#a1a34c	#a1a34c	RGB(161, 163, 76)	—	—
#968702	#968702	RGB(150, 135, 2)	—	—
#243444	#243444	RGB(36, 52, 68)	—	—

3 color pairs have low contrast and need improvement which may impact readability.