Business card design logo branding

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Created at 09/21/2020 11:50

The palette consists of Semi dark, Light colors. Accent colors #5d5eea and #6b85e9. Palette has Cool colors temperature.

By lightness, this palette runs from #243C44 (darkest) to #94B4C4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 49% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #243C44, #243E6C, #556EA2, #5D5EEA, #6B85E9, #94B4C4

Palette Business card design logo branding combines 6 color codes:

HEX: #5d5eea, RGB: (93, 94, 234); HEX: #6b85e9, RGB: (107, 133, 233); HEX: #243e6c, RGB: (36, 62, 108)

HEX: #556ea2, RGB: (85, 110, 162); HEX: #94b4c4, RGB: (148, 180, 196); HEX: #243c44, RGB: (36, 60, 68)

Simplified version of palette colors

Tint of Slate Blue, Shade of Cornflower Blue, Shade of Dark Slate Blue, Tint of Royal Blue, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Business card design logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5d5eea	#5d5eea	RGB(93, 94, 234)	—	—
#6b85e9	#6b85e9	RGB(107, 133, 233)	—	—
#243e6c	#243e6c	RGB(36, 62, 108)	—	—
#556ea2	#556ea2	RGB(85, 110, 162)	—	—
#94b4c4	#94b4c4	RGB(148, 180, 196)	—	—
#243c44	#243c44	RGB(36, 60, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.