Fold business card identity branding colours

  • #e314ba
  • #ea69cd
  • #910c74
  • #837c84
  • #b4afb4
  • #65325b
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Fold business card identity branding colours has 6 colors, mostly magenta. The lightest color is Dark Gray (#B4AFB4), the darkest Purple (#65325B). Its strongest contrast pair is #65325B on #B4AFB4 (4.5:1, WCAG AA).

Created at 09/22/2020 14:37
The palette consists of Light, Dark, Semi dark colors. Accent colors #e314ba and #910c74. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #65325B (darkest) to #B4AFB4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #65325B, #837C84, #910C74, #B4AFB4, #E314BA, #EA69CD

Palette Fold business card identity branding colours combines 6 color codes:
HEX: #e314ba, RGB: (227, 20, 186); HEX: #ea69cd, RGB: (234, 105, 205); HEX: #910c74, RGB: (145, 12, 116)
HEX: #837c84, RGB: (131, 124, 132); HEX: #b4afb4, RGB: (180, 175, 180); HEX: #65325b, RGB: (101, 50, 91)
Simplified version of palette colors
Shade of Medium Orchid, Shade of Orchid, Tint of Purple, Shade of Grey, Tint of Dark Gray, Tint of Purple
Color scheme was created by colorswall

Color codes in palette

Fold business card identity branding colours color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#e314ba#e314baRGB(227, 20, 186)——
#ea69cd#ea69cdRGB(234, 105, 205)——
#910c74#910c74RGB(145, 12, 116)——
#837c84#837c84RGB(131, 124, 132)——
#b4afb4#b4afb4RGB(180, 175, 180)——
#65325b#65325bRGB(101, 50, 91)——

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#e314ba
#ea69cd
1.45
#e314ba
#837c84
1.02
#e314ba
#b4afb4
1.91
#ea69cd
#837c84
1.42
#ea69cd
#b4afb4
1.31
#910c74
#65325b
1.16

Image palette Fold business card identity branding colours png