Keyvisual brandidentity design concept colors

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Created at 09/22/2020 14:46

The palette consists of Light, Dark, Semi dark colors. Accent colors #a454eb and #bc7bee. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #442952 (darkest) to #B694AA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 95°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #442664, #442952, #87514D, #A454EB, #B694AA, #BC7BEE

Palette Keyvisual brandidentity design concept colors combines 6 color codes:

HEX: #a454eb, RGB: (164, 84, 235); HEX: #bc7bee, RGB: (188, 123, 238); HEX: #442664, RGB: (68, 38, 100)

HEX: #87514d, RGB: (135, 81, 77); HEX: #b694aa, RGB: (182, 148, 170); HEX: #442952, RGB: (68, 41, 82)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Orchid, Tint of Indigo, Tint of Brown, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Keyvisual brandidentity design concept colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a454eb	#a454eb	RGB(164, 84, 235)	—	—
#bc7bee	#bc7bee	RGB(188, 123, 238)	—	—
#442664	#442664	RGB(68, 38, 100)	—	—
#87514d	#87514d	RGB(135, 81, 77)	—	—
#b694aa	#b694aa	RGB(182, 148, 170)	—	—
#442952	#442952	RGB(68, 41, 82)	—	—

7 color pairs have low contrast and need improvement which may impact readability.