Branding flat vector

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Created at 10/25/2019 06:28

The palette consists of Semi dark, Light colors. Accent colors #1c3c9c and #173981. Palette has Cool colors temperature.

By lightness, this palette runs from #173981 (darkest) to #B4CCDC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 21°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #173981, #1C3C9C, #1C4498, #536DAA, #A7B7D2, #B4CCDC

Palette Branding flat vector combines 6 color codes:

HEX: #1c3c9c, RGB: (28, 60, 156); HEX: #b4ccdc, RGB: (180, 204, 220); HEX: #1c4498, RGB: (28, 68, 152)

HEX: #536daa, RGB: (83, 109, 170); HEX: #a7b7d2, RGB: (167, 183, 210); HEX: #173981, RGB: (23, 57, 129)

Simplified version of palette colors

Shade of Dark Slate Blue, Tint of Light Steel Blue, Shade of Dark Slate Blue, Tint of Royal Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding flat vector color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c3c9c	#1c3c9c	RGB(28, 60, 156)	—	—
#b4ccdc	#b4ccdc	RGB(180, 204, 220)	—	—
#1c4498	#1c4498	RGB(28, 68, 152)	—	—
#536daa	#536daa	RGB(83, 109, 170)	—	—
#a7b7d2	#a7b7d2	RGB(167, 183, 210)	—	—
#173981	#173981	RGB(23, 57, 129)	—	—

6 color pairs have low contrast and need improvement which may impact readability.