Created at 09/22/2020 17:07

Art direction design product branding

The palette consists of Light, Semi dark colors. Accent colors #dcb44c and #047c84. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #4B2E41 (darkest) to #D8A9B4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #047C84, #4B2E41, #A58862, #C49FAE, #D8A9B4, #DCB44C

Palette Art direction design product branding has combination of 6 codes colors:

HEX: #dcb44c, RGB: (220, 180, 76); HEX: #d8a9b4, RGB: (216, 169, 180); HEX: #047c84, RGB: (4, 124, 132)

HEX: #a58862, RGB: (165, 136, 98); HEX: #c49fae, RGB: (196, 159, 174); HEX: #4b2e41, RGB: (75, 46, 65)

Simplified version of palette colors

Shade of goldenrod, Tint of lightpink, Tint of Teal, Tint of peru, Shade of rosybrown, Shade of Purple

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Art direction design product branding color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.