Branding visual design identity colours

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Created at 09/22/2020 17:45

The palette consists of Light, Semi dark colors. Accent colors #0e9b8d and #ac9b62. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3A5D5D (darkest) to #ACD1CE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 134° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0E9B8D, #139284, #3A5D5D, #8CD4CC, #AC9B62, #ACD1CE

Palette Branding visual design identity colours combines 6 color codes:

HEX: #0e9b8d, RGB: (14, 155, 141); HEX: #8cd4cc, RGB: (140, 212, 204); HEX: #139284, RGB: (19, 146, 132)

HEX: #ac9b62, RGB: (172, 155, 98); HEX: #acd1ce, RGB: (172, 209, 206); HEX: #3a5d5d, RGB: (58, 93, 93)

Simplified version of palette colors

Shade of Light Sea Green, Tint of Medium Turquoise, Tint of Dark Cyan, Shade of Dark Khaki, Shade of Powder Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding visual design identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0e9b8d	#0e9b8d	RGB(14, 155, 141)	—	—
#8cd4cc	#8cd4cc	RGB(140, 212, 204)	—	—
#139284	#139284	RGB(19, 146, 132)	—	—
#ac9b62	#ac9b62	RGB(172, 155, 98)	—	—
#acd1ce	#acd1ce	RGB(172, 209, 206)	—	—
#3a5d5d	#3a5d5d	RGB(58, 93, 93)	—	—

7 color pairs have low contrast and need improvement which may impact readability.