Logotype custom wordmark logo

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Created at 09/24/2020 20:39

The palette consists of Light, Semi dark colors. Accent colors #988b66 and #4f4835. Palette has Warm colors temperature.

By lightness, this palette runs from #4F4835 (darkest) to #C9C3AF (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4F4835, #514938, #8B846C, #988B66, #BCB49C, #C9C3AF

Palette Logotype custom wordmark logo combines 6 color codes:

HEX: #988b66, RGB: (152, 139, 102); HEX: #c9c3af, RGB: (201, 195, 175); HEX: #4f4835, RGB: (79, 72, 53)

HEX: #8b846c, RGB: (139, 132, 108); HEX: #bcb49c, RGB: (188, 180, 156); HEX: #514938, RGB: (81, 73, 56)

Simplified version of palette colors

Tint of Olive, Tint of Silver, Shade of Dim Gray, Tint of Grey, Shade of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logotype custom wordmark logo color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#988b66	#988b66	RGB(152, 139, 102)	—	—
#c9c3af	#c9c3af	RGB(201, 195, 175)	—	—
#4f4835	#4f4835	RGB(79, 72, 53)	—	—
#8b846c	#8b846c	RGB(139, 132, 108)	—	—
#bcb49c	#bcb49c	RGB(188, 180, 156)	—	—
#514938	#514938	RGB(81, 73, 56)	—	—

6 color pairs have low contrast and need improvement which may impact readability.