Design poster graphic branding

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Created at 09/25/2020 08:22

The palette consists of Light, Semi dark colors. Accent colors #1c7814 and #ab65ab. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C504D (darkest) to #CAD3A3 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #1C7814, #2C504D, #AB65AB, #BEA697, #C37E2E, #CAD3A3

Palette Design poster graphic branding combines 6 color codes:

HEX: #c37e2e, RGB: (195, 126, 46); HEX: #cad3a3, RGB: (202, 211, 163); HEX: #1c7814, RGB: (28, 120, 20)

HEX: #ab65ab, RGB: (171, 101, 171); HEX: #bea697, RGB: (190, 166, 151); HEX: #2c504d, RGB: (44, 80, 77)

Simplified version of palette colors

Shade of Peru, Shade of Pale Goldenrod, Tint of Green, Tint of Medium Orchid, Shade of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design poster graphic branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c37e2e	#c37e2e	RGB(195, 126, 46)	—	—
#cad3a3	#cad3a3	RGB(202, 211, 163)	—	—
#1c7814	#1c7814	RGB(28, 120, 20)	—	—
#ab65ab	#ab65ab	RGB(171, 101, 171)	—	—
#bea697	#bea697	RGB(190, 166, 151)	—	—
#2c504d	#2c504d	RGB(44, 80, 77)	—	—

7 color pairs have low contrast and need improvement which may impact readability.