Arrow neon branding identity

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Created at 10/25/2019 18:02

The palette consists of Light, Semi dark colors. Accent colors #0581f7 and #04418a. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2F3C5C (darkest) to #92CBF8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 22°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04418A, #0581F7, #2F3C5C, #7C7C94, #92CBF8, #B0B4C4

Palette Arrow neon branding identity combines 6 color codes:

HEX: #0581f7, RGB: (5, 129, 247); HEX: #92cbf8, RGB: (146, 203, 248); HEX: #04418a, RGB: (4, 65, 138)

HEX: #7c7c94, RGB: (124, 124, 148); HEX: #b0b4c4, RGB: (176, 180, 196); HEX: #2f3c5c, RGB: (47, 60, 92)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Light Sky Blue, Shade of Dark Slate Blue, Tint of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Arrow neon branding identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0581f7	#0581f7	RGB(5, 129, 247)	—	—
#92cbf8	#92cbf8	RGB(146, 203, 248)	—	—
#04418a	#04418a	RGB(4, 65, 138)	—	—
#7c7c94	#7c7c94	RGB(124, 124, 148)	—	—
#b0b4c4	#b0b4c4	RGB(176, 180, 196)	—	—
#2f3c5c	#2f3c5c	RGB(47, 60, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.