Marketing brand identity branding colours

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Created at 10/25/2019 19:55

The palette consists of Light, Semi dark colors. Accent colors #f9da15 and #bfbfc1. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4C4828 (darkest) to #EEE9A0 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 79°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #4C4828, #64BC74, #689C1C, #BFBFC1, #EEE9A0, #F9DA15

Palette Marketing brand identity branding colours combines 6 color codes:

HEX: #f9da15, RGB: (249, 218, 21); HEX: #eee9a0, RGB: (238, 233, 160); HEX: #689c1c, RGB: (104, 156, 28)

HEX: #64bc74, RGB: (100, 188, 116); HEX: #bfbfc1, RGB: (191, 191, 193); HEX: #4c4828, RGB: (76, 72, 40)

Simplified version of palette colors

Tint of Gold, Shade of Pale Goldenrod, Tint of Olive Drab, Tint of Medium Sea Green, Shade of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Marketing brand identity branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f9da15	#f9da15	RGB(249, 218, 21)	—	—
#eee9a0	#eee9a0	RGB(238, 233, 160)	—	—
#689c1c	#689c1c	RGB(104, 156, 28)	—	—
#64bc74	#64bc74	RGB(100, 188, 116)	—	—
#bfbfc1	#bfbfc1	RGB(191, 191, 193)	—	—
#4c4828	#4c4828	RGB(76, 72, 40)	—	—

8 color pairs have low contrast and need improvement which may impact readability.