Minimal branding design logo brand identity hex colors

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Created at 09/29/2020 15:35

The palette consists of Light, Semi dark colors. Accent colors #b4dcd4 and #2a5a50. Palette has Cool colors temperature.

By lightness, this palette runs from #2F505B (darkest) to #B4DCD4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 31% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 43°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2A5A50, #2F505B, #51AD9B, #64788C, #A4CCC5, #B4DCD4

Palette Minimal branding design logo brand identity hex colors combines 6 color codes:

HEX: #51ad9b, RGB: (81, 173, 155); HEX: #b4dcd4, RGB: (180, 220, 212); HEX: #2a5a50, RGB: (42, 90, 80)

HEX: #64788c, RGB: (100, 120, 140); HEX: #a4ccc5, RGB: (164, 204, 197); HEX: #2f505b, RGB: (47, 80, 91)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Pale Turquoise, Tint of Dark Slate Gray, Shade of Slate Gray, Shade of Powder Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Minimal branding design logo brand identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#51ad9b	#51ad9b	RGB(81, 173, 155)	—	—
#b4dcd4	#b4dcd4	RGB(180, 220, 212)	—	—
#2a5a50	#2a5a50	RGB(42, 90, 80)	—	—
#64788c	#64788c	RGB(100, 120, 140)	—	—
#a4ccc5	#a4ccc5	RGB(164, 204, 197)	—	—
#2f505b	#2f505b	RGB(47, 80, 91)	—	—

7 color pairs have low contrast and need improvement which may impact readability.