Ui ecommerce branding shop hex colors

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Created at 09/30/2020 15:43

The palette consists of Light, Semi dark colors. Accent colors #8bdecc and #9e5104. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #323D56 (darkest) to #8BDECC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #323D56, #677B95, #8BDECC, #9E5104, #B0C2CB, #F2A837

Palette Ui ecommerce branding shop hex colors combines 6 color codes:

HEX: #f2a837, RGB: (242, 168, 55); HEX: #8bdecc, RGB: (139, 222, 204); HEX: #9e5104, RGB: (158, 81, 4)

HEX: #677b95, RGB: (103, 123, 149); HEX: #b0c2cb, RGB: (176, 194, 203); HEX: #323d56, RGB: (50, 61, 86)

Simplified version of palette colors

Tint of Orange, Tint of Turquoise, Tint of Saddle Brown, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Ui ecommerce branding shop hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f2a837	#f2a837	RGB(242, 168, 55)	—	—
#8bdecc	#8bdecc	RGB(139, 222, 204)	—	—
#9e5104	#9e5104	RGB(158, 81, 4)	—	—
#677b95	#677b95	RGB(103, 123, 149)	—	—
#b0c2cb	#b0c2cb	RGB(176, 194, 203)	—	—
#323d56	#323d56	RGB(50, 61, 86)	—	—

5 color pairs have low contrast and need improvement which may impact readability.