Created at 10/01/2020 12:34

Restaurant menu casestudy branding design flyer hex colors

The palette consists of Light, Dark, Semi dark colors. Accent colors #74180c and #9cacbc. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #74180C (darkest) to #E1D496 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #405C32, #74180C, #78A05D, #9CACBC, #C32A15, #E1D496

Palette Restaurant menu casestudy branding design flyer hex colors has combination of 6 codes colors:

HEX: #c32a15, RGB: (195, 42, 21); HEX: #e1d496, RGB: (225, 212, 150); HEX: #74180c, RGB: (116, 24, 12)

HEX: #78a05d, RGB: (120, 160, 93); HEX: #9cacbc, RGB: (156, 172, 188); HEX: #405c32, RGB: (64, 92, 50)

Simplified version of palette colors

Shade of firebrick, Tint of palegoldenrod, Shade of Maroon, Shade of olivedrab, Tint of lightsteelblue, Tint of darkolivegreen

Color scheme was created by colorswall

Colors codes in palette

Restaurant menu casestudy branding design flyer hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c32a15	#c32a15	RGB(195, 42, 21)	—	—
#e1d496	#e1d496	RGB(225, 212, 150)	—	—
#74180c	#74180c	RGB(116, 24, 12)	—	—
#78a05d	#78a05d	RGB(120, 160, 93)	—	—
#9cacbc	#9cacbc	RGB(156, 172, 188)	—	—
#405c32	#405c32	RGB(64, 92, 50)	—	—

6 color pairs have low contrast and need improvement which may impact readability.